As a seller of handmade products, one of the requests I often get is to ‘customise’ a product. I am not referring to making a completely new custom product (which is another common request but one that I enjoy doing)… though I am not able to take as many of such orders due to time constrains. Instead, what I refer to is when customers ask to add on/ change something (for e.g. changing the material used from leather to felt) of a product we already have to offer. As simple as this request sounds, it is equally time-consuming, and in some case more so.
the reason? Since every part of the product can be customised, the customers become spoilt for choice and sometimes it takes many ping-ponging of emails to finalise on what they want. It is tedious on both ends for the customer as well as the maker.
A crafter friend once commented/ grumbled about this phenomenon of ‘individualisation’ of everything: “Aiyah! Those I made to put in the shop so nice already but my customer still wants to custom-custom everything.”
That just verbalises my sentiments exactly.
And so when reading a column in the papers today by Fiona Chan about bespoke cocktail drinks, it made me break into a knowing smile.
“For those wondering what tailor-made suits have to do with alcohol, it should be explained that bespoke isn’t just for menswear anymore. These days, you can custom-make anything to your specification: cars painted to match your nail varnish, coffee tables built to the exact height of your sofa cushions, vacations in the desert with your own private chefs and temperature-controlled tents… nothing makes people feel more special than believing they are buying something that is not only one-of-a-kind, but made explicitly for them.”
ah so that’s explains all the recent custom requests.
“but there comes a point where individualisation becomes its own unique form of stress… It was clear that nothing I could come up with myself would be better than what the experts mixologists who actually did this for a living had already thought of.”
And this is also how a handmade artist feels… after spending all that time mixing and matching and prototyping designs of products, only to have people come request for a change in this and that. well… it feels (for a lack of a better word) tiring. And why would you want to put names on passport covers anyway, when the names are already imprinted in the official identity document it holds?
(article quotes taken from The Sunday Times, Feb 23 2014, ‘Bespoke drink? Space me the Stress’ by Fiona Chan)